During the recent National Day and Mid-Autumn Festival holidays, Sinotruk achieved remarkable sales results, with its three major brands—SITRAK, HOWO Heavy Truck, and HOWO Light Truck—working in concert to secure over 6,700 vehicle orders in total, injecting strong momentum into the start of the fourth quarter.
During the Double Festival, Sinotruk SITRAK actively conducted customer visits, engaging with over 5,000 new and existing clients. While delivering thoughtful gifts, the teams also addressed customer concerns and actively gathered feedback to inform product improvements.
Meanwhile, the “SITRAK Full-Attendance Efficiency King” promotion events were held simultaneously across multiple regions nationwide, supported by exclusive holiday purchase incentives, conducted 180 events, resulting in over 800 point-of-sale units.
From September 26 to October 8, Sinotruk HOWO Heavy Truck launched its “Double Festival 100-City Campaign”, offering exclusive purchase discounts to support truckers in starting new business journeys.
Despite the early autumn chill, enthusiasm ran high at every venue. Across 326 events, the campaign generated 3,355 units’ new order.
With the successful conclusion of the HOWO Light Truck “Double Festival Celebration — Double Savings, Double Prosperity” promotion, an impressive achievement has been recorded.
Through a series of carefully designed incentives addressing customers’ core needs in vehicle purchase, operation, and maintenance, HOWO Light Truck ignited nationwide buying enthusiasm, culminating in a impressive 2,581 units sold.
With over 6,700 orders secured during the Double Festival, Sinotruk’s impressive performance reflects its long-standing brand reputation and robust product quality. Looking ahead, Sinotruk will continue to focus on customer needs, enhance its products and services, and inject fresh momentum into its fourth-quarter push to consolidate market leadership.
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